nature of racism

Racism, though long deemed to have been eradicated in modern society, is unfortunately more ingrained than once thought. It is not only centralized in America, where slavery was once a dominant issue, but it has roots everywhere in the world that humans have reached. As George Orwell recounts in his narrative, â€Å"Shooting an Elephant,† racism feeds upon numerous psychological factors. These are the same psychological factors that Memmi also outlines in his essay, â€Å"Racism and Oppression.† The intersection of their works, which is seen through tracing the psychological foundations of racism, provides a framework in which to examine this universal condition. The first point of intersection between the two works is in Memmi’s declaration that â€Å"to be big, all the racist need do is climb on someone else’s back.† This someone else is the most obvious victim of racism: the poor, the weak, and the unfortunate. The racist does not try to oppress those who are known to be â€Å"strong,† as they know they cannot step on these people on their way to perceived superiority. Instead, they turn their attention to those who are already defeated, to the people who have all but given up fighting. These were the people who were the perpetual victims, never the victors. Hence, they focus all their racist attention on the people who, with very little effort, acquiesce to them, as they have already been shown to be defeated time and again in the annals of history. And indeed, this is how the British came about to conquer the Burmese. When the elephant began ravaging the town, Orwell was called to restrain the animal, as â€Å"the Burmese population had no weapons and were quite helpless against it.† If the people had no weapons to protect themselves from a creature they were in daily contact with and one that they knew could very well erupt in a rage anytime, then hopes for any sort of sophisticated weaponry to ward off their invaders is dim. Furthermore, these people were very poor, living in â€Å"a labyrinth of squalid bamboo huts, thatched with palmleaf.† Contrast this with the homes of the Europeans back in their own country, which utilized advanced architectural technologies and materials. With the flimsy materials the Burmese used to build their houses, the Europeans knew that they were a backward people, one that history left behind in the past. As such, they realized that it would be easy to conquer and subjugate the Burmese. However, Memmi’s point is refuted in Orwell’s realization â€Å"of the real nature of imperialism [and] the real motives for which despotic governments act† as he sets out to shoot the elephant: †¦[The crowd was] watching me as they would watch a conjurer about to perform a trick. They did not like me, but with the magical rifle in my hands I was momentarily worth watching. And suddenly I realized that I should have to shoot the elephant after all. The people expected it of me and I had got to do it; I could feel their two thousand wills pressing me forward, irresistibly. And it was at this moment, as I stood there with the rifle in my hands, that I first grasped the hollowness, the futility of the white man’s dominion in the East. Here was I, the white man with his gun, standing in front of the unarmed native crowd – seemingly the leading actor of the piece; but I reality I was only an absurd puppet pushed to and fro by the will of those yellow faces behind. I perceived in this moment that when the white man turns tyrant it is his own freedom that he destroys†¦To come all that way, rifle in hand, with two thousand people marching at my heels, and then to trail feebly away, having done nothing – no, that was impossible. The crowd would laugh at me. And my whole life, every white man’s life in the East, was one long struggle not to be laughed at. The white man, in this scenario, is the one who is now being controlled, manipulated, and even, in a way, subjugated by the Burmese. Through colonizing, they themselves have become the ones colonized. The Burmese people, instead of being the ones stepped upon by the British, have become the ones who are stepping on the backs of these â€Å"historically strong† people. As they know the British are fastidious about cultivating an appearance of power and authority, the Burmese exploit this weakness for their own advantage. A second point that appears in Orwell’s literary work is that there exists â€Å"the surprising racism practiced by the oppressed man himself.† In theory, people who are victims of abuse and oppression should bond together, for it is through one another that they are able to weather the cruelty and subjugation imposed on them. In number, they should find strength. In practice, however, this fails to hold. Even the people who have been victims of racism can inflict and carry out the same kind of abuse on others and becoming racists themselves. In â€Å"Shooting an Elephant,† Orwell illustrates this reverse form of racism by depicting the various ways in which both he and his fellow Europeans were insulted and jeered at by the Burmese. Being a â€Å"sub-divisional police officer of the town,† Orwell became the favorite target of the anger, ire, and anti-European sentiment of the Burmese. This is because he was extremely visible, going around the town as he went about his duties. Furthermore, it was his job to enforce the rules, which are made by the British Empire.   Though the Burmese had no â€Å"guts to raise a riot,† they certainly carried out their insults in more personal ways. One time, during a soccer match, Orwell was tripped by a Burmese player and the referee, another Burmese, simply looked the other way. The crowd roared with laughter, and the Burmese players, knowing they could get away with such an insult, continued tripping Orwell on the football field. As a result, whenever he was spied on the streets, insults were continuously thrown at him when he was already several meters away. Finally, Memmi points to a universal conclusion about racism, that â€Å"everyone, or nearly everyone, is an unconscious racist, or a semi-conscious one, or even a conscious one.† It encompasses people from all cultures, races, and religions, including the most-liberal minded man, the most politically sensitive nation, and the highest-educated woman who do not necessarily fit into the mode of the stereotypical racist. Different people approach racism differently, offering differing logical reasons and interpretations, though it always boils down to the same thing – we are all guilty of being racists in one way or another, overtly or covertly. Orwell’s â€Å"Shooting an Elephant,† by presenting ideas that side with and vie for the Burmese people, can seem to be anti-racist. Indeed, Orwell explicitly states his disgust with the empire: â€Å"theoretically – and secretly, of course – I was all for the Burmese and all against their oppressors, the British.† Yet, Orwell is not the morally scrupulous anti-racist he paints himself to be. Just a few lines after this declaration of being â€Å"all for the Burmese,† he describes them as being â€Å"evil-spirited little beasts who tried to make [his] job impossible.† His â€Å"greatest joy in the world,† on the other hand, â€Å"would be to drive a bayonet into a Buddhist priest’s guts.† These sentiments, he said, were simply â€Å"the normal by-products of imperialism†¦Ã¢â‚¬  On the other hand, if Orwell was one of those people whom Memmi described as being an unconscious racist, his fellow British were the fully-conscious types. When Orwell was discussing with some other officers his act of killing an elephant for killing a coolie, the younger men in the group responded that he was wrong for doing so, â€Å"because an elephant was worth more than any damn Coringhee coolie.† For them, the worth of a human life, especially one of their colonized victims, is negligible compared to the worth of an elephant. It is simply another way of saying that the life of the people under their rule was not important. Orwell and Memmi both present the universal problem of racism. Though they do not agree on all points, they do agree that racism comes at a huge cost, both for the racist and the victim.

1985 DBQ AP United States History Essay Essay

As the first official document that defined the United States government, the Articles of Confederation both reflected the principles and view points of the American Revolution and emphasized the practical uncertainties of democratic government. To say that the Articles of Confederation provided the United States with an effective government, would be over-exaggerating quite a bit. The Congress was weak, and was purposely designed to be weak. They were purposely set up as a weak government so that the government could be less threatening. The American government didn’t want to be a tyrant like that of the British government. The Articles of Confederations initial intention was to provide a loose confederation or â€Å"firm league of friendship.† Thirteen independent states were therefore linked together for joint action in dealing with foreign affairs. Despite their fragility, the Articles proved to be a landmark in government, and at that time a model of what a loose c onfederation should be. The Articles of Confederation had many accomplishments and strengths. It ended the Revolutionary War. The U.S. government could claim some credit for the ultimate victory of Washington’s army and for negotiating favorable terms in the treaty of peace with Britain. It kept the states unified during the war, and dealt successfully with western lands. The Land Ordinance of 1785 was set up to pay off debt, distributed land in an orderly fashion, and provided land for public education. The Northwest Ordinance of 1787was probably the greatest domestic success of the Articles; stated that 60,000 people was needed to become a state. This would prevent future problems for western colonies, and it forbade slavery. [Document E] The Articles of Confederation maintained sovereignty and equality among states(each having one vote in Congress,) and had power to respond to foreign affairs, declare war, appoint military officers, and coin money. Despite the Articles of Confederations strengths, they were also relatively weak. Under the Articles of Confederation nine out of thirteen states must agree to pass legislation, and all thirteen must agree to amend new articles; which were basically impossible. Neither did Congress have any executive power to enforce its own laws. Congress couldn’t regulate trade between states and foreign nations, reqruit a military force, nor uniform currency. Each state  had it’s own currency, which made travel and trade difficult. Trade regulations varied from state to state which created further difficulties. In a letter from the Rhode Island Assembly to Congress in 1782, it showed that under the Articles, the central government could not levy taxes. To create a tax or change a law required a unanimous vote. Rhode Island listed a few reasons why they did not support the new tax. Some states refused to pay taxes. States argued about land and how some states received more land than the others. These issues led to Shay’s Rebellion; where many farmers lost land due to foreclosure and tax delinquency. Hundreds rebelled demanding cheap paper money. This period in time showed the government was too weak. Another problem the government faced due to the lack of strength of the Articles were Britain trying to take advantage of that fact. The British maintained troops along the Canadian border and in the United States trading posts because the British knew that the Americas couldn’t do anything due to lack of military. In John Jay’s Instructions to the U.S. Minister to Great Britain, he describes the need of the minister to convince Britain to remove its troops. This caused great fear and troubled the Americans. The Americans worried that the British were unwilling to accept the Treaty of Paris and were plotting revenge. John Jay instructed the minister to be unyielding with the British. Britain and Spain didn’t go about conquering America because the Americans owed them money. Eventually Spain seized the mouth of the Mississippi which cut trading routes. In Rawlin Lowndes’ speech to the South Carolina House of Representatives, he was debating the adoption of a federal constitution. Rawlin Lowndes believed that instead of just adopting a completely new constitution, they should just make new additions to the already existing Articles of Confederation. Many Anti-Federalists had the same views as Rawlin Lowndes. When the Federalists finally agreed to add the Bill of Rights to the Constitution, they were able to win a very narrow majority. This proximity  of the race showed that many people approved of the Articles and thought that they were an effective form of government. In Thomas Jefferson’s words, â€Å"This example of changing the constitution by assembling the wise men of the state, instead of assembling armies, will be worth as much to the world as the former examples we have given it.† Prior to this, nearly all constitutions or laws throughout the world were either immutable or worse, were changed on a whim (by the king, for example). The only way to affect change, or the changes you wanted, were by force. The system set forth by the founders was one in which the laws were binding, yet there was an orderly and defined process by which they could be amended, by means of political process, not force. Thomas Jefferson was expressing that this example would spread throughout the world as better way to govern, and he was right. In spite of their defects, the Articles of Confederation were a significant stepping-stone toward the present Constitution. They clearly outlined the general powers that were to be exercised by the central government, such as making treaties, and establishing a postal service. Although some aspects of the Articles of Confederation were signs of an effective government, the facts prove that the Articles of Confederation were not an effective form of government because they lacked political stability, economic growth and a productive foreign policy.

Animal Testing is Wrong Essay Example for Free

Animal Testing is Wrong Essay Animal testing is cruel and inhuman! It is morally wrong to toture animals for our own benefit. Over 3 million animals have been tormented all in the name of research. It has been found that only 5-25% of side effects caused by medicines are accurately predicted. This leads me to wonder what is actually being gained by animal experimentation. It’s bad science! The Food and Drug Administration reported that 92 out of every 100 drugs that pass animal tests fail on humans, making it wasteful. In recent years there has been the recognition that animals rarely serve as good models for the human body. Animal experiments prolong the suffering of people waiting for effective cures by misleading experimenters and squandering precious money, time, and resources that could have been spent on human-relevant research. â€Å"In the name of science†, animal experiments globally are around 100 million experiments each year. Cats, dogs, rabbits, mice and other animals, no different to those we have as pets, are used in experiments. Animals are force-fed harmful substances, infected with lethal viruses, subjected to brain damage, heart attacks, stokes, cancers and ultimately killed. Several cosmetic tests commonly performed on mice, rats, rabbits, and guinea pigs include:skin and eye irritation tests where chemicals are rubbed on shaved skin or dripped into the eyes without any pain relief. repeated force-feeding studies that last weeks or months, to look for signs of general illness or specific health hazards. widely condemned â€Å"lethal dose† tests, where animals are forced to swallow large amounts of a test chemical to determine what dose causes death. The fact that animals are used to study pain, depression, anxiety, and to test pain-killing drugs for human use, demonstrates that scientists recognize that animals are capable of suffering in many ways just like humans, but these sentient animals are unable to give their consent to participate in research. The fact that animals can suffer and experience pain is sufficient reason to refrain on moral grounds from harming them. Beyond pain, there is also persuasive evidence that animals, in particular mammals and birds, have thoughts, intentions, and memories. This means they can be harmed by confinement, frustration, fear, isolation, and loss of life – experiences unavoidable for animals confined in Laboratories and used in experiments. The measurement of stress hormones, and presence of ulcers, immune suppression, abnormal behavior and brain dysfunction in laboratory animals, provide further evidence that animals commonly used in labs do suffer pain and distress. Some people claim that because animals do not have duties or responsibilities in the way humans do, they are not deserving of the same protection. However, some humans have no responsibilities or duties, such as babies, the mentally ill, or very infirm, yet they are not stripped of their rights in this way. Indeed, such individuals are usually considered more deserving of protection, not less. Others argue that the potential benefit to human society justifies experiments on animals. However this argument is a slippery slope, as this reasoning would also justify experiments on a few non-consenting humans for the ultimate benefit of human society — a clearly unethical scenario. â€Å"If we didn’t use animals, we’d have to test new drugs on people. † The fact is that we already do test new drugs on people. No matter how many animal tests are undertaken, someone will always be the first human to be tested on. Because animal tests are so unreliable, they make those human trials all the more risky. What I have to wonder is why do we test on animals, or feel the need to have people volunteer for something potential dangerous with its unknown side effects when we have child molesters, rapists, and murderers in prison who are catered to three meals a day? I believe we should enact instead of animal testing, (which has been proven to be highly ineffective) testing on convicted criminals on death row, or prisoners looking to cut down some time in exchange for experimentation and observation. Animal Testing is Wrong. (2018, Nov 03).

Entrepreneurial Approach to Profit and Social Responsibility Research Paper

Entrepreneurial Approach to Profit and Social Responsibility - Research Paper Example Entrepreneurship is about risk taking, seen an opportunity where others are not able to see it and taking advantage of the opportunity. Adi Saravanan and Rich Gorman are such leading and successful entrepreneurs who saw an opportunity where other people around them were not able to see. They took all the risks involved in the business and financial undertakings to venture and later emerged successful and became millionaires as a result of good entrepreneurship. Adi Saravanan Adi Saravanan, an engineer by profession, graduated from the University of Bharathiyar, developed interest in being a successful entrepreneur as a result of the opportunities’ he saw in the business world when working in the financial department of Samar Financial Limited. Adi Saravanan also holds a degree in Business and Financial Management from the University of Periyar and Masters form the same university. His hard work made him get a promotion to market the products of the company. He later got another job at Ashok Leyland finance limited where he worked within the financial and treasury departments. He had a lot of interest in finance and information technology that made him co-find a company named Allsec Technologies where he is the Chief Executive officer. This company offers Business Process Outsourcing services ranging from payroll to web solutions and retail healthcare services to various industries in India and Philippines. Adi Saravanan’s Leadership Style Leadership styles are the skills, traits and behaviors that a leader exhibits as he or she interacts with his workers. Adi Saravanan as the president of Allsec Technologies is portrayed as a democratic leader.... Adi Saravanan’s Leadership Style Leadership styles are the skills, traits and behaviors that a leader exhibits as he or she interacts with his workers. Adi Saravanan as the president of Allsec Technologies is portrayed as a democratic leader. As such, he uses a democratic leadership approach to manage the company’s activities. This is because he encourages participation of all his workers and staff in decision makings. He also ensures that workers are consulted on what is supposed to be done for the benefit of the company as a whole (Northouse, 2009). His democratic leadership style is also seen in that he does not closely supervise his employees but instead gives instruction and trusts that his instructions are to be followed since all decisions made are done in consultation. Adi Saravanan’s Approach to Profit making Adi Saravanan developed various strategies to ensure that his company became profitable. The first thing he did was to ensure that costs are kept l ow by eliminating unnecessary expenditures. He also ensured that the focus of the company was to improve shift utilization by getting more clients. He ensured that the services provided are customer focused and that they met customer expectations. This is in terms of both quality and quantity. This way, he maintained the loyalty of his clients and customers. He also makes sure that the staff he hires as are professionals to ensure that quality services are delivered to the clients. This was demonstrated by the quality of payroll services and BPO services offered by Allsec Technologies (Drucker, 2006). Adi Saravanan’s Strategies to Social Responsibilities A company is supposed to give back to the society through corporate social responsibility. This is because the society is normally impacted in various

Irelands Governmental Policies on the Iris Republican Army Essay

Irelands Governmental Policies on the Iris Republican Army - Essay Example Their land was confiscated and distributed amongst the British soldiers as the promised recompense. To have a firm social and political control over the newly annexed territories, British rule adopted a unique policy of 'plantation' of settlers from England, Wales and Scotland, with far-reaching consequences. All classes of settlers brought their kith and kin to Ireland banishing the native Catholic population into the mountains. The Protestant settler thus marginalized Catholic Irish Nationalists and grew into the majority community mainly in Northern Ireland. In about 65 years the Catholic population was reduced to almost a quarter (Appendix 'A') 2. The end result was foisting a foreign community on the northern parts of Ireland, which spoke a different language, represented an alien culture and way of life who enforced repugnant land laws. With the partition of the island in 1921 Ulster became a Protestant dominated area while the rest of the island was having Catholic majority. This created the 'triple minority' scenario (Cunningham 9) 3, a verdant ground for social conflicts. The native Catholics found themselves a minority in the newly created Northern Ireland, while Protestants turned into a minority in the Republic of Ireland as a whole. None wish to lose their domination and to avoid becoming a minority opposed formation of Republic of Ireland. And finally, within the United Kingdom as such, the Irish were a minority compared to the English majority. Thus a 'triple minority' scenario was shaping the future course of events. Such a situation instills fear of victimization in any minority community. The seeds of the conflict were thus sown in the fertile plantations of Ulster during early 18th century where incongruous groups of people cohabited backstabbing one another. The Stakeholders There are many organizations involved with the destiny of the British Isles. A study of them will be useful to fully understand their role in the conflict. These interested groups can be broadly divided into three - The British Govt., The Unionists and The Nationalists. Unionists. They believed in a unified nation of the 'United Kingdom of Great Britain and Irelandand' and opposed Home Rule but eventually settled for the state of Northern Ireland. The unionist main political party was the Ulster Unionist Party (UUP), which ruled Northern Ireland from 1921 to 1972. Another political outfit was the Democratic Unionist Party (DUP), which was extremely anti-nationalist but was not very popular with the voters. Both were against the involvement of the Irish Republic in Northern Ireland affairs and were not willing to share power with non-Unionist parties. Later stages they were also highly suspicion of Britain's motives in Northern Ireland. Nationalists. The Nationalists believed in a unified Ireland. Their main political party was the Social Democratic and Labor Party (SDLP), which contested the Nationalist vote bank with Sinn Fein, the political arm of the militant Irish Republican Army (IRA). The SDLP accepted the constitutional stipulation requiring majority support of Northern Ireland for unification. The other nationalist party Sinn Fein, which greatly influenced the course of events, believed in violent

English Language Learner do not Need to Become Perfect Speakers Essay

English Language Learner do not Need to Become Perfect Speakers - Essay Example One of the popular perceptions is that English learners needs to be perfect in the learning and should acquire the capability to speak flawless English. This is not a true scenario and it is just a general perception which could be disproved. It is not that the world comprises only of those people who know to read, write and speak English (Carrasquillo, A 1994). This paper will deal with the popular perceptions that are generally associated with language and its uses. Through a thorough, analysis and discussion, the paper will open up through facts that a person who is learning English need not have a great command over it in order to attain success in all of his dealings. It will also bring a clear picture that not all are good at English and there is no necessity to be afraid of being singled out in the learning process. Learning the basics of English is necessary for an effective communication and if one can put across the information confidently in an understandable manner, then the purpose is served well. There are different versions of English language available in the global scenario and this stands evidence that the language does not have a particular form. It adapts and evolves according to the place where the language is spoken. Thus, the essential part here remains the ability to communicate to the other party so that they can understand what is being said. Many people across the world give preference in learning their native language and take up English only as their second language. Except few English speaking countries, a vast majority of countries have only second language English speakers. This stands evident to the fact that a person who is learning the language need not be too specific about speaking perfect, flawless English as the person may often get to interact with other second language speakers of English rather than perfect English speakers (Mukherjee, J & Hundt, M 2011). Business English is fast evolving as the perfect medium of commun ication when it comes to trade and commerce. Business English learning is taken by non-native people who want to learn English as a second language. The learning form helps the people to communicate effectively in the world business forum and they were able to turn out great results using the communication. In this particular form of English learning, the rules as to strict grammar and sentences are not used; rather, the language is used for communicating effectively so that the other party can get to understand the conveyed message immediately. All the aspects of business communications like presentations, meetings and negotiations can be delivered with greater efficiency (Goudswaard, G 2006) If we take the case of International English, it is not something that is too perfect if the rules of English are concerned but it is the widely used form of communication. The world is composed of people speaking different languages and thus, it is not a necessity that the perfect English spe aker tag need to be carried around. Ultimately, we need to deal with more number of second languages English speakers than the native English speakers. All that the second language English speaker needs to do is to master the art of putting across the information in an understandable manner and there is no necessity to make rigid. In fact, many people would prefer a casual business discussion where only the subject matter of discussion is given utmost importance rather

IS Strategic planning Essay Example | Topics and Well Written Essays - 3000 words

IS Strategic planning - Essay Example Heads of department from both faculties would meet together on a regular basis. Communications and report structures would become more collaborative, involving joint reports on key strategic partnerships. The cost savings of a single faculty office would not be achieved, but estimates suggested that the joint working proposed would be less costly than Plan A. Students and staff would experience no disruption under the new arrangements, although again potential developments in terms of new courses and research were envisaged. One potential hurdle was the increased levels of bureaucracy. Staff already moaned about the amount of paperwork and there was a danger of increasing the number of committees under the joint arrangements. Re-engineering will involve integration of latest technological aspects such as cloud computing features and components to the system to ensure that all long term institution’s technological needs and IT requirements are met. The applications which are given priority include database, data warehousing components that will enable the company to meet the short term IT strategies. The hardware and other support software are also given priority. The testing should be carried in two stages. First every system unit is thoroughly tested. This is done by exposing the prototype system to the users. The errors that will be realized are fixed before system integration. Another test will be performed after the different sub systems are integrated. Training will be conducted in phases. All the employees in different business units should fully understand the system and how it works. The security issues should also be dealt with during the training. The strengths, weaknesses, opportunities and threats identified for the Midchester University were provides a wide environment and covers the elements such as support systems for information technology, academic programs and the IT

Challenging Homeostatic Interpersonal Process Essay

Challenging Homeostatic Interpersonal Process - Essay Example Another key issue is the increasing economic challenges in today's society. According to Shulman (1996) there should be realization that economic pressures have highlighted the need for individual and support groups to provide emotional and psychological support for those that are most challenged. Coupled with globalization, people are not only having to deal with the social changes but also have to deal with the accelerated pace of these developments. Gitterman and Shulman (2005) that this issue had served to highlight competencies and deficiencies of sectors in the society that calls for a review of previous standards and approaches for social services. This opinion was also given by Blank (2002) and has prompted him to call for the evaluation of perspectives in welfare and social care not only as a service but also with regard to the factors that drive needs. The reaction has been not just in health and social service reforms but also in the involvement of the community. In the UK, in an effort to improve channels of services, the government has established community based programs to deliver or provide for social services (Lalor et al, 2005). ... As the demand for social services increase, so will the cost of providing and accessing social services increase: a development that has limited access to social and health services particularly in less affluent communities and further aggravates disparities in socio-economics levels. Thus, service partnerships and collaborating between the sectors of education, social and health services have increased in significance. The efforts also are an indication of greater awareness in the community regarding the urgency of social issues particularly those that affect children and the marginalized. The School Social Work and Attendance Department The School Social Work and Attendance Department in the Broward County School is a local effort that is committed to positively impacting student achievement by addressing and removing barriers to learning (SSWAD, 2007a). The programs include the assignment of social workers to each school, abuse and truancy interventions, counseling, health education, psychological services and programs for exceptional students. SSWAD wants to accomplish its objectives by ensuring that all students have access to the wide array of services provided the department assigns a school social worker assigned to every school. The initiative echoes Broward County School's campaign of "transforming education one student at a time" (Broward County Public Schools [BCPS], 2007) The school social worker intervenes as part of the schools' Collaborative Problem-Solving Team, the Crisis Team, and additionally, provides training and teachers' consultation regarding child abuse, homelessness, teenage pregnancy, mental health concerns, dependency, and

Someone to Respect and Admire Research Paper Example | Topics and Well Written Essays - 750 words

Someone to Respect and Admire - Research Paper Example He earned his electrical engineering degree from Mysore University. He later earned his degree in computer science Indian institute of Technology (IIT), Kanpur. IIT is treated as one of the top engineering colleges in the country. In 1981 Mr. Murthy founded Infosys Technologies alongside six of his friends. Some will even be surprised to know that none of the friends actually ha the capital of start the company. However wife of Mr. Murthy, who also happened to be an engineer by profession had somehow managed to save Rs. 1000 i.e. $250 that was donated by her for the company. Since then it really has been a fairy tale. From the extreme modest beginning the company has become a corporate giant achieving one success after the other. In 2001 the company became was chosen as the best managed company in the Asia. It is also the biggest exporters of software from India. From its humble beginnings the company has expanded its horizon and is present in all over the globe with over 60 offices including the U.S. (Barney, 2010, p.216). Essence of integrity and Ethics in the leadership The best way to focus on the essence of integrity and ethics is probably through an example. With an objective to interview Mr. Murthy an interviewer once visited the office of his. It is said that at that point of time the company had suffered loss in stock value growth. When the topic was asked to Mr. Murthy the answer given by him was amazing, inspirational and ethical to say the least. As per Mr. Murthy the advice given him to the colleagues in not too look at the stock market as it was believed by him that there is so very little to look at the stock. According to him to main objective of the company must be to maintain transparency to the investors, no to violate the law of the land and maintain harmony in the society and deliver quality products to the clients on time (Singhal, 2003, P.45). Insight into the leader Mr. Narayana Murthy is truly an inspirational leader to say the least. I t has already been discussed about the journey of the company from its modest beginning to the pinnacle of success. It was once said by him only that a true leader is the one who leads from front. A true leader leads by example. He sacrifices more than anyone in the quest of excellence. It has always been the belief of his that if confidence is provided to the people tremendous things can be achieved. It has been the belief of the great man that people having entrepreneurial strengths must have ideas which are marketable in nature. Success can’t be achieved alone, the very essence learnt by him at a very young age from his father paid rich evidence in the success as he believed that entrepreneurship is a marathon but a hundred meter dash. In the year 199 the company became the first registered Indian company listed on American stock exchange. As per a poll by Asiaweek Mr. Murthy was chosen as one of the most powerful people in Asia. He was also voted as the best CEO (Murthy, 2010, p.9). The standouts of the person The factors influencing the success of Mr. Murthy are undoubtedly his vision. Once it was said by him that beyond certain point money should only be treated as a power and opportunity to give something back to society. Over the course of time this has always been backed up through his actions. The driving force behind his success is not destination, but the love of the journey. Here another example must be taken. It has become a corporate culture to work for late hours, something which is a

Communication Essay Example | Topics and Well Written Essays - 500 words - 18

Communication - Essay Example ficant percentage of the sexist language entails depiction of women: a good example is of the words ‘a blonde’ –such words used in a statement act as a representation of women hence belittle their lives and place an extra level of personal judgment on them. This makes it very hard for people of the female gender to communicate or even open up especially to the people who use the sexist language; moreover, it creates hatred leading to lack of respect especially between the youth and their elders. Over the years, language has played a significant role in race relations with some words being used offensively and others honorably; shockingly, it is through this that up to date that people still argue as to whether the ’N word’, popularly used to describe people of the African American background should be used. Most people are of the idea that using inoffensive language is all about political correctness whereas it’s not; it’s about valuing others and creating strong relationships with people from diverse ethnic backgrounds which automatically enhances communication (Kareem 1). Racist language is all about language and culture which is why different words have dissimilar meanings to some people from diverse ethnic backgrounds i.e. the word ‘loaded’ doesn’t have the same meaning to Native Americans and Africans. Apparently, racist language is one of the core barriers of communication; for instance, the ‘N word’ has created rivalry and mystification between the African Americans and the white people in the American society, making it hard for the two address each other especially in public. This might be due to some people finding the word offensive hence loathing those that use it to refer to them or possibly because some people use it deliberately to offend and humiliate the African Americans. Typically, homophobic language is used as a form of insult against the gay and most people find it difficult and time consuming to campaign against;

Strategy Management Essay Example for Free

Strategy Management Essay 1. Current situation overview Nowadays, the world video games market has become conspicuous and profitable, resulted by rapid increase of amount by video games players. The key assessment for winning in video games market is to attract the consumers to buy and focus. Meanwhile, the current situation of video games industry has become more competitive, which dominated by Nintendo Wii, Microsoft Xbox 360 and Sony PlayStation 3. This case sketches a framework of video games historical development for past a few decades and the future strategic prospection by Nintendo Wii, Microsoft Xbox 360 and Sony PlayStation 3. In addition, this case also describes the innovations and course of actions for broadening the market share holding by Nintendo, Microsoft and Sony. Moreover, those companies have renewed their own console generation and technology in order to gain competitive advantages in the video games market. During the recent stage of video games development, the players are not only focusing on ‘just playing a game’, but also they will consider the games’ design, art, animation and quality assurance. 2. Summary of macro environment analysis The macro environment analysis is relevant to the long-term strategic thinking which focus on the factors in the wider environment, those factors include economic, political, social, demographic, international, sustainability and technological. The purpose of the macro-environment analysis is to summarize the complex and uncertain information in particular the company impact by macro-environment to figure out the demand for products and service in the market. Determining the macro-environment is the way that firms in an industry produce and distribute their outputs, and the way in which organizations are able to compete with one another (Hubbard, Rice Beamish 2008 p. 76). In addition, macro-environment analysis is also able to distribute the product and service and establish the trends for the future development of the industry (Haberberg and Rieple 2008, p.105). Those factors concerned have been analyzed in appendix 1, also including the determent of effects on the industry growth (positive or negative). 2.1 Economic factor By viewing the analyzed contents in appendix 1, overall information analyzed  has been demonstrated that the current economic situation for the video games industry is definitely seems to be worse because of the economic recession worldwide. The trend of the purchasing power for video games console seems to be downwards by recent years because of the decrease of people’s disposable income. Furthermore, generally considering the reasonable inflation of raw material and hardware accessories is getting higher and higher, which may result to the cost for consoles is increasing. 2.2 Political/legal factor â€Å"Political factors define the legal and regulatory parameters within which firms must operate (Pearce Robinson 2009, p.97). These affect the business and its managers to a great extent. As the political factors analyzed in contents of appendix 1, it is expected to have a negative effect on future industry growth. For instance in China, the government has issued the regulation on video and online games, which has limitation for playing by 4 hours per day which people who under 18. People must make a registration via internet by updating their identification card number, real names and address who under 18. Considering most of the customers with video games are 17 to 33, this regulation may have negative impacts on the video games industry. Additionally, the government also issued the violence restriction in the video games market, which classifies the violence level to the games, in order to protect the children to avoid aggression and violence. However, as the fact that, according to the evidence showed by Dietz (1998, p.425), nearly 80% of the video games includes aggression or violence as part of the strategy or object. While 27% of the games contained socially acceptable aggression, nearly half included violence directed specifically at others and 21% depicted violence directed at women. According to the establishment showed as above, most video games contains huge amount of aggression and violence contents, the government regulation should have negative impact on video games industry growth beyond reasonable concerns of mental protection for children. 2.3 Social/cultural factor As this part of factors impact by social and cultural, this part probably does not have too much impacts whether positive or negative on industry  growth. Accomplishing with the globalization over the world, video games are hot and popular in current stage of period in development. Focusing on this circumstance, the video game industry tends to design the games with cultural diversity and culture preference. For instance by Xbox 360, has designed some games which suitable for some countries under preference, such as some sports games like NFL in US, AFL in Australia. Furthermore, Sony also designed a game ‘Dynasty Warriors’, which describes a real history in ancient China, a dynasty with disorder. Moreover, some cultural factor by religion difference must be also concerned for the industry growth. Actually in some countries, such as some mid-east countries, the violence games are banned under religion efforts. 2.4 Demographic factor By reviewing this part of analysis, the demographic factor should be considered with population, gender and age, and indeed have positive effect on the industry growth. The video game industry is now attempting to look for their ‘new’ players belonged. The industry has been designed more different types of games which suitable for women and even the elder. The trend of impact by demographic factor is rapidly increasing by recent years in particular with the demand by women and the elder for video games. As the fact that has been mentioned before, the most video game consumers is 18-44, now, the new strategy for broadening the consumer base is now expected and being concerned by the video game industry. This may contribute to increase the population by playing video games, which may result to increase the sales of consoles. In fact, Nintendo, Microsoft and Sony have also focused on difference breakdown by gender and age, which means that to make the games be varied and mu lti-suitable for people. 2.5 International factor Globalization has been contributed to the success for video game industry, which breakdown the trade barriers between countries. In fact, according to Consalvo (2006), the video game industry and culture can be recognized in the transnational corporations that contribute to its formation and development, which contribute to the cultural exchange between countries. This also advantages to the video games industry which has positive effects  on industry growth because the games may become more acceptable for the people who under different cultural background. 2.6 Sustainability factor This factor is considering the sustainability of the video game industry in future. In fact, the video game entertainment absolutely has many substitutes. Therefore, the trend for the industry development maybe seems to downward in future depend on the changing and unpredictable people’s favors. People have rights to select their own favors to entertain as they want, such as sports, karaoke, twitter, and facebook. Moreover, the current video game market situation is likely to be saturated, which Grand (2010, p.687) states that, almost 40% of the US households have their own consoles, which means that the industry must spend huge amount of money to renew the consoles annually to keep their products be competitive and preferable in order to make the console be ‘sustainable’. 2.7 Technological factor Technology is the most significant factor which must be considered by the video games industry. From the evaluation by the appendix 1, the industry growth displayed an overall negative effort on the video game industry. In fact, a console generation renewing must spend nearly a decade period from structuring to publishing, which spend too much time and money to renew. Despite the huge cost and longtime preparing on console renewing, even the games titles also must be spend a lot of time. Actually, according to the study by Grant, (2010, p685) there are some evidences to show that a new title game which from designing to publishing, approximately taking 18-36 months to complete based on a new platform. Comparing with the ‘big 3’ in this case, they have their own advantaged areas in technology development. For instance, PS3 has Blu-ray DVD strategy on their consoles, which have fantastic game’s feature, Xbox 360’s positioning eschewed technology in favor of versatility, design and hardware’s multifunctionality, Wii even lacked the advanced features of either the Xbox 360 or PS3, but its remote wand-like controller is innovative and easy learning, which can concludes that overall the advantaged area by the ‘big 3’, is based on the technology support, which means that the technology factor is quite significant to the  video game industry. Therefore, the trend of impacting power by technology is increasing. 3. Summary of industry environment analysis Michael Porter claims that the five competitive forces influence the state of competition in any industry, and collectively determine the profit potential of the industry as whole (Hubbard, Rice Beamish 2008). The purpose of the industry analysis is to determine the ultimate profit potential in the industry, where profit potential is measured in terms of long-run return on invested capital. 3.1 Threats of new entrants There are some sufficient evidences which demonstrate that the threats of new entrants are extremely low. In fact, the video games industry is dominated by the ‘big 3’ in this current stage of period. PS3, Microsoft and Nintendo have their own loyalty with the brand, which ensures the consumers’ confidence on their product. On the contrary, the new entrants do not have such brand loyalty as the ‘big 3’ does. Consumers maybe have less confidence rather than PS3 or Xbox 360 on the product quality. In addition, the ‘big 3’ has incomparable advantages, which leading in technology and experience on software development. Furthermore, the capital of equipment and technology cost huge amount of money, the ‘big 3’ have their own experienced and professional designing team for innovation and technological development. New entrants are difficult to maintain and develop their business unless sufficient finance supports. 3.2 Bargaining power of suppliers The overall impact raking for bargaining power by the suppliers is high, based on the appendix 2 bargaining power of suppliers’ analysis. In fact, the supplier also called publisher is few and monopoly in the video game market, which result to the profitability with the supplier. The publishers are responsible for financing, manufacturing, marketing and distributing video games. Grant (2010, p.688) also states that video game publishing is increasingly dominated by a few companies, such as electronic Arts, Konami, take-two Interactive and Activision. This may contribute to the suppliers  have more powerful bargaining power to the industry. In addition, the supplier has low switching cost in the market. 3.3 Bargaining power of buyers The consumers have low switching cost on the products, which depends on the product’s quality, price and product preference by the consumers. Moreover, the video game industry must also be aware the other entertainment, which have possibility to substitutes the video game industry. Furthermore, the buyer profitability factor is considering with the buyers’ disposable income, if the income is high, the bargaining power by the consumers is high, otherwise is low. As the fact that, the current situation for the economy is worse and unemployment rate is getting higher, thus the buyers are seem to be unprofitable, indeed the bargaining power for buyers is low. 3.4 Power of substitutes The power of substitutes is strong, which displayed by the competition between PS3, Xbox 360 and Wii. The ‘big 3’ companies have dominated the video game market and attempt to gain competitive advantages via using their innovative ideas and technology. The most important factor considered by the consumers is the products’ price and quality, focusing on this concern, the Wii may win in the market by sales because of the cheaper price of consoles. However, it not means that the Wii can substitute either Xbox 360 or PS3. Actually, the key assessment for winning in video games market is to catch the consumers’ propensity. Furthermore, despite the internal competition by the industry, also the other entertainments have possibilities to substitute the video game industry. Thus, it is difficult to predict the video game whether may be substituted in the future. 3.5 Intensity of industry rivals It is absolutely high barriers to exit in the video games industry, unlike the PC games industry. According to the study by Williams (2002, p46), which states that PC games manufacturing fees are significantly lower versus console games, because PC games need only CD duplications, a jewel box, instructions and a box, typically $2-3 total per unit. However, comparing with the PC games industry, console development requires ‘development kit’  typically costing $10 to $20 thousand. In addition, Grant (2010, p688) also mentions that the huge cost by video games development is result of the demand for multi-featured, which contribute to the significant cost on technological talents hiring, equipment cost and advertising. Thus, video games industry must be high barriers to exit because of the significant cost efforts. 4. Interconnections between macro-environment analysis and industry environment analysis Reviewed to the above macro-environment analysis and industry environment analysis, there are some interconnections between them, which are sustainability factor, related to the presence of substitute inputs. This highlight must be considered by the video game industry, because the preview of sustainability to the industry development is quite important. The key assessment for the industry development is to keep their products ‘un-substituted’ and competitive. Therefore, the industry must focus on the innovation and technological development by their games and console in order to keep the video game ‘long-being’ for the future. 5. Recommendation Technology and innovation play a main role in the video games industry. The video game industry is so profitable that many new entrants may want to enter the industry. However, the industry looks like ‘unhealthy’ because PS3, Xbox 360 and Wii have dominated the industry for a decade. Furthermore, the current economic situation is still on recession, and may last a few years. This may contribute the cost of consoles increase, and decrease the sales of consoles result by the people’s income decrease. Actually, it is hard to preview the future of video game development, but, by now, the video game market has saturated, even the technology and innovation is good. Form the figures evaluated by Flacy (2011), the video game sales over July dropped over 25 percent year over year and have fallen to the lowest levels since 2006. Total sales in July 2011 amounted to $707 million while sales just a year ago in July 2010 topped $960 million. The reasons for the decline by sales should be varied, as mentioned before, which causing by the economic recession and market saturation. Moreover, the people’s favors may  also change; video game playing is not the only way for people to entertain because people can entertain by the other ways. Thus, the video game industry development is getting tough and unpredictable for the future, even the recession has over. Appendix 1 – details of macro-environment analysis Environment factor| Comment| Effect on industry growth| Economic factor| | |  global finance crisis| Widely impact on the manufacturing industry| negative| inflation| price of raw material and console accessories increased, result to the cost increase| negative| Economic recession| People’s disposable income decreasedreducing purchasing power| negative| Overall: negative| Political/legal factor| | | Government issue for video game violence| Legislation for classifying the amount of violence under age. | negative| Regulation for playing limitation| Time limitation for playing under 18 | negative| Overall: negative| Social/cultural factor| | | Multiculturalism| Different cultural background’s people may have different type of favors on video games| Positive| Religion| Some violence games is restricted by some countries under religion efforts| Negative| Overall: medium| Demographic factor| | | Population numbers| Attracting more ‘new’ consumers possibly. Attracting more customers means increasing sales.| positive| Gender difference breakdown| Designing more games which suitable for women playing, make the games be varied.| positive| Age difference breakdown| Video game is not only designed for 18-33, which could possibly consider to attract some aging player| Positive| Overall: positive| International factor| | | Globalization| Reducing the trade barriers for games imports and exports| positive| Overall: positive| Sustainability factor| | | Substitution by other entertainments| More and more entertainments can substitutes the video games, such as sports, karaoke, twitter, facebook etc.| negative| Strikes by online games| Computer games are seemed more popular and preferable.| Negative| Market saturation| More and more rivals tend to enter the video games market to gain advantages.| Negative| Overall: negative| Technological factor| | | Lack by renewing generation| Console generation needs to spend a lot of time and money for generation renewing| negative| Long time for designing a new title game| Taking 18-36 months to complete a new title based on a new platform | negative| Console generation (PS3)| Fantastic games’ feature (HD) based on Blu-ray drive technology.| Positive| Console generation (Xbox 360)| Large amount of titles by games, multifunctionality based on high-technology support.| Positive| Console generation (Wii)| Easy to control, hand movement based on their innovative ideas and technology. | Positive| Overall: positive| Appendix 2 details of industry environment analysis Items| Issue analysis| Impact ranking: extremely low, low, medium, high extremely high.| Threats of new entrants | | | Product differentiation| If a company wants to survive even win in the competitive market, a unique product with considerable difference must be offered. Wii, Xbox 360 and PS3 has achieved this as well| Extremely high| Brand loyalty| Company must have their own brand loyalty which can prevent new entrants from making their way into the market. Wii, Xbox 360 and PS3 have extremely great loyalty with their brand.| Extremely high| Economic of scales| Wii, Xbox 360 and PS3 have large sales on their product every year. It is tough for new entrants to have such huge finances to fund | Medium| Capital equipment and technology development| Wii, Xbox 360 and  PS3 have their own experienced and professional designing team for innovation and technological development. New entrants are hard to maintain their business unless sufficient finance supports.| High| Government policy| Many industries are either owned or regulated by the government, causing barriers for entry.| high| Overall: extremel y high | Bargaining power of suppliers| | | Switching cost of suppliers| The switching cost of suppliers is low| Medium| Supplier concentration| The supplier will have strong bargaining power if there are only a small number of suppliers. (monopoly) There are some publishers for the video game industry (electronic Arts, Konami, take-two Interactive, Activision etc.)| high| Information about suppliers’ product| The suppliers should be aware their product (consoles, software and title games), as these suppliers have minimal competition, they hold strong power and influence.| Low| Supplier profitability| Suppliers are able to bargain because there are few rivals and highly profitable nature. | Extremely high| Overall: medium| Bargaining power of buyers| | | Switching costs of buyers: | Switching costs of buyers is low; the power of buyers will be high. Buyer can easily switch to a rival product, which depends on the products’ quality and price and there are almost no switching costs for customers| Extremely high| Buyer concentration: | The number of buyers is related to whole industry. Massive numbers of buyers on video game industry. | Medium| Presence of substitute inputs: | The ‘big 3’ is not just competing against with each other, they are also competing against other entertainment, such as online games and twitterThere are lots of substitute are present to convert the buyer| Extremely high| Buyer profitability| If the buyers are unprofitable, they are unable to bargain.Since economic decrease and high levels of unemployment, people will be entertaining less.| High| Overall: high| Power of substitutes| | | Relative price/quality of substitutes| Wii, Xbox 360 and PS3 although have their own specialties and advantages in different areas, but substitution is  also available and possible. It depends on price and quality of the console.| Extremely high| Buy propensity to substitutes| Video games market is huge, customers tend to be varied. The key assessment for winning in video games market is to catch the consumers’ propensity. Develop their own advantaged area, and create a new strategic to attract the new customers.| Extremely high| Switching cost| The ease of buyers switching products.It is very simple for the customers to switch to a different product as it cost them less and with similar experience.| High| Overall: extremely high| Intensity of industry rivals| | | Industry growth rate| Growing rapidly in recent years, but grow slowly now because of the economic recession. However, the trend is positively growing.| Extremely high| Exit barriers| Significant exits costs because the capital to enter the industry is so high (including technological talents hiring, equipment cost and advertising) and spends too much time for preparing. | Extremely high| Overall: extremely high| References Consalvo, M 2006, ‘Console video games and global corporations Creating a hybrid culture’ viewed 28 August 2011 http://nms.sagepub.com/content/8/1/117.short Dietz, T, 1998, ‘An Examination of Violence and Gender Role Portrayals in Video Games: Implications for Gender Socialization and Aggressive Behavior’ Volume 38, No. 5-6, p425-442 Flacy, M, 2011, ‘NPD: Video game sales in July fall to the lowest level in five years’ viewed 29 August 2011 http://www.digitaltrends.com/gaming/npd-video-game-sales-in-july-fall-to-the-lowest-level-in-five-years/ Grant, R.M., 2010, Contemporary Strategy Analysis, Sussex. Wiley p.680-691 Hubbard, G, Rice, J Beamish, P, 2008, Strategic Management: Thinking, analysis and Action, 3rd edition, Pearson Education, Australia. Haberberg, A, Rieple, A 2008, Strategic Management: Theory and Application, Oxford University Press, NY. Pearce, JA 2009, Formulation, implementation, and control of competitive strategy, 8th edition, McGraw-Hill, America, New York. Williams, D, 2002, ‘Structure and Competition in the U.S. Home Video Game Industry’ the International Journal on Media Management Vol. 4, No. 1, p.41 – 54

Rhetorical Strategies for Distinct Image Ads in Same Product Essay Example for Free

Rhetorical Strategies for Distinct Image Ads in Same Product Essay Rhetorical Strategies for Distinct Image Ads in Same product Advertisement is a form of communication intended to persuade consumers to purchase or to accept the ideas, products or services. Advertising persuasion strategy not only has logic, but also has a unique artistry that advertisers use to find many effective persuasions for various kinds of target markets. Different ways to persuade customers for the same product could have distinct effects by analyzing targets, appeal methods, and angles of vision. Two different image advertisements for watches are analyzed with rhetorical strategies thereinafter, which have entirely distinct groups of the target audiences. The first ad analyzed is an ad for the Witinauer Watch in Essence Magazine, which displays a young woman in her late 20s holding a Witinauer Watch. The color of the background of the Witinauer Watch ad is black. The woman’s face occupies almost the entire upper right corner of the ad. Half of her face is showing, from the lower half of her nose to her chin. A light comes from the upper right onto her face, shadowing a small section below her nose and lips. Her neck is in darkness. She has a slightly parted mouth with bright red glossy lips. Exposed are her last three fingers of the right hand, which have finger nails the same red color as the lips. Those three fingers stick out from the darkness holding onto the top watch links of the Wittnuer Watch next to the right corner of her mouth. The watch is in front of the background. The color of the watch is silver, and its shape is elliptical. Around the watch face and links appear to be diamonds. The shapes of the diamonds which stand for the numbers of time on the watch face are similar to a parallelogram. The word â€Å"WITTNAUER† and a straight line with a small â€Å"w† in the middle are on the upper middle of the dial, and the word â€Å"SWISS† is located to the middle bottom of the dial. Th ere are words â€Å"Into the Night† with white color and Times New Roman font in front of the shadow of her lips. On the right side bottom there is the logo â€Å"WITTNAUER† in yellow, Times New Roman font and Calibri font for the word â€Å"SWISS.† In front of the background, on the left side bottom there are two jewelry company names: Zales and Gordon’s Jewelers. Their websites are also listed. On the left side of the ad, in a vertical direction, are the identifier and the watch website. The second ad analyzed is an ad for a Rolex Watch in Outside Magazine, which displays a man who is in his 50s, wearing a Rolex Watch. There are two parts of the Rolex Watch ad: the main color of the upper five  sixths is dark colored and the bottom is dark green. In the above five sixths of the ad, the color gradually fades from the four corners to the words on the upper left. On the upper left, there are seven rows of words: the first six rows are the interview of the man, and the last row is the advertising slogan. The man with short hair folds his arms, smiling, looking towards the le ns camera on the right hand side. He is wearing a gray anorak jacket, and wearing a Rolex Watch on his left hand. Under his right arm there is a coil of blue and white climbing rope. In front of the background, a silver round shaped Rolex Watch is on the left bottom. The watch links are connected with oblong blocks. There are twelve even numbers that lap around the watchcase, and are separated by inverted triangles. There are sixty minute marks and twelve geometric shapes around the white dial. An inverted triangle is on the top of the middle of the watch; two rectangles mark the quarter of an hour. There are four different shaped hands behind the glass: the hour hand has two bars with an object like a Mercedes–Benz logo on the end of the bars. The minute hand also has two bars; the second hand has a long single bar with a circle near the end of the bar. There is also a red hand with a triangle at the end of the bar. The logo of the watch has two parts: the above is a shape of a golden royal crown, and the bottom is the word â€Å"ROLEX† with white color and Times New Roman font. There is a Rolex logo with several words on the middle upper of the dial, two rows of words just below the center, and two words on the middle bottom. In the lower right of the watch, in front of the dark green background, there are words â€Å"OYSTER PERPERTUAL EXPLORERâ… ¡Ã¢â‚¬  with white color and Arial Unicode MS font. On the right corner, in front of the dark green background, there is a Rolex logo and its website below. On the middle bottom, there are two rows about the product official contact number and sponsoring brands. Although both ads are all about watch, the target market strategies are distinguished. The appeals for the Rolex Watch ad and the Wittnauer Watch ad are logos, ethos and pathos. Both ads use logos, logical evidences to support the value of the products. For example, the Rolex Watch is on the arm of a rugged-looking man, and the Wittnauer Watch is in the hand of a sexy beautiful model. Equally important, in the Rolex Watch ad and the Wittnauer Watch ad, the watch is on the left because English is read from left to right, so the watch is the first thing that the reader sees. Likewise, the two ads use  ethos to emphasize the characters of the products to obtain the trustworthiness from readers. For instance, the model of the Rolex Watch ad is a sports star that has a high status in the adventure world. His name is Ed Viesturs, a famous high–altitude mountaineer who achieves marvelous achievements. The model has a high status in the adventure world. It indicates that the Rolex Watch is so famous that well–known people support it as well. People who like adventure will be attracted by this ad because of him. The Wittnauer Watch ad provides a famous brand as well. There are two well known jewelry companies’ names that appear in the ad, Zales and Gordon’s Jewelers. They are the sellers of the diamond–shaped watch. This improves the market value of the Wittnauer Watch. Both of the ads use a famous person or brand to appeal credibility to readers. Furthermore, both the Wittnauer Watch ad and the Rolex Watch ad have pathos. In the Rolex Watch ad, the word â€Å"Rolex, a crown for every achievement† appears after the introduction of the model. This attracts people who are successful or want to be an achievement because it makes a belief for readers, and makes people feel happy and proud when they are imaging having this product. Similarly, the Wittnauer Watch ad is favored by women because the surface of it is full of diamonds, which makes the watch look more glorious. Compared with the Rolex Watch ad and the Wittnauer Watch ad, both of them appeal to readers by logos, ethos and pathos. After analyzing the target audiences for both ads, the advertisers tried to persuade their target viewers by the angle of vision. In both of the Wittnauer Watch ad and the Rolex Watch ad, the products are in visible locations that it catches readers’ eyes. The watch in the Wittnauer Watch ad is in front of the dark background and most of the surface of the watch appears to be diamonds, which makes the watch dazzling. It shows this product is not only a watch, but also jewelry. Similarly, in the Rolex Watch ad, the watch appears from the dark background. The big round shape, large lap around–numbers, sporty clock hands, and geometric shapes makes the watch look like a timer, but not only a simple watch. In addition, the ads use different types of models to express different types of watches. The model of the Wittnauer Watch ad is a mature young lady. Her three long fingers and bright red glossy lips show a very sexy beautiful woman, which shows a rich high status. As well, the model in the Rolex Watch ad is a 50–year old rugged-looking man, and expresses that this man is full  of experienc es. Furthermore, the object or the words in the ads help to explain the product or introduce the model. In the Wittnauer Watch ad, the word â€Å"Into the Night† beside the watch, which appears from the dark, means the watch is as bright as a diamond at night. This shows how luxury the watch is. Likewise, in the Rolex Watch ad, the grey anorak jacket and the coiled blue and white climbing rope under the male model’s right arm helps to indicate the model as a mountaineer. Overall, the angles of vision of these two ads use the watch impression, selected models, property, and background to convince their potential customers. In conclusion, advertisers use many strategies to attract their target audience. They are very intelligent that they can take a simple product and turn it into the perfect thing for a certain group of consumers. Using angle of vision and Aristotelian Appeals of logos, ethos and pathos, advertisers to convince audiences their products will make them glamorous, athletic or successful. These advertisements are very attractive, but consumers should not just believe the advertisers because ad is a persuasive tool that it only shows their target audience the impressive parts of products. Consumers should concern more about the reality that whether these products are worth to purchase. They must consider the facts.

Emphasize the importance of vision

Emphasize the importance of vision 1. Introduction This critique report explores the article ‘Understanding the role of vision in project success by Dale Christenson and Derek H.T. Walker. The sole purpose of this article was to emphasize the importance of ‘vision in project success as it states â€Å"this paper focuses on an examination of the impact of the leadership construct of project vision on expected project outcomes†. This article is interesting as it focuses on project vision being the key to creating successful project outcomes by understanding that development, communication and maintenance are important when considering stakeholder management. This article contained the four characteristics of vision and a total of four case studies, comparing and contrasting with one another, however only two have been looked at in this report. The article had gathered information from past project experiences which helped its argument that vision is in fact critical in project success. The main points discussed in th is report will be the definition and role of vision in project management, analysis of the case studies and strengths and weaknesses of vision. 2. Terms of Reference Requested was a critique report on a chosen article. This report will be exploring the article â€Å"Understanding the role of vision in project success† and investigating its strengths and weaknesses. This report is due on Monday 22 March 2010. 3. Findings 3.1 Definition of Vision Having read this article, I have concluded that vision is a strong means of clarification and communication that surround a team within a project by an appointed central project manager whom inspires a vision of the projects requirements and how they will positively influence the project. The definition described in the article however was as Bennis and Nanus (1987, p. 82) explain, â€Å"The concept of vision becomes one of a tool or means to engender passion and meaning to a project to meet the envisioned end manifestation.† A project vision can also be an object that defines the projects foundation. 3.2 Analytical summary 3.2.1 The Importance of Vision There are many factors that, when put together guarantee project success. However, this article focuses on the role of vision as a critical achievement factor in project success. â€Å"The type of project influences the way that a project vision may develop, no matter the situation regarding goal definition, vision has an impact on the possibilities for developing a project vision.† A vision is linked to the end benefits and should be understood at the beginning of the project, but with â€Å"foreknowledge that both the vision and end benefits are likely to change and evolve throughout the project lifecycle†. â€Å"It is important to discuss the basis of change management because projects are about instigating a process or product change.† â€Å"Vision clearly seeks to convince its audience that change is worthwhile and bestows benefits. A project vision concept, summarized within a vision statement, often seeks to motivate and inspire team members and other stakeholders to positively participate and shed negative behaviors.† Stretch goals are encouraged within this article such as BHAG which stands for big hairy audacious goal. Stretch goals are needed to â€Å"provide a framework for progressing towards the envisioned future† and to improve the overall system. A successful project must have both an appropriate relationship structure and the individual leaders must have the leadership skills and abilities and personal motivation to make it work. 3.2.2 Communication in Vision In project management the â€Å"projects require a strong cohesive team focus on the desired project outcomes† and â€Å"it is important for project teams to have a common and shared idea of what difference they are trying to make as a result of the project† I agree with these two statements as for a project to succeed, you need to both co-operate and except others viewpoints, so that if there are contrasting ideas you may look from each others perspective and come to a resolution without interfering with the project. This article stated that communication is a key factor in project success and coheres with vision as it states that â€Å"Creating an effective project vision requires excellent communication skills and a deep understanding of both organizational culture and the history and trigger mechanisms that create underlying assumptions of individuals and groups comprising project teams.† It is also suggested that team building exercises help create vision fo r the team, as it indicates that those who are team orientated people will stick around and cohere with the group and the â€Å"problematic† people will often walk away. Leaders use vision-making and vision-communicating as their tools to achieve strategic goals. A vision statement may become an artifact, a document describing project goals and aspiration. 3.2.3 Stakeholders in Vision Attention is focused on stakeholder analysis and project leader behavior in the promotion and adoption of project vision.â€Å"Identifying the need to conduct a stakeholder analysis, alert the central project manager as to the motivation of some project participants and create a better opportunity to better manage the risks that these stakeholders presented to the project.† This vision can be built by exploring questions and ideas with both stakeholders and project team members. â€Å"A clear understanding is needed of stakeholder goals and their aspirations for the project.† Identification of three stakeholders, internal, external and customers, meeting stakeholder requirements, is of key importance. â€Å"Vision must be continually ingrained in the minds of project teams and active stakeholders; often the focus is on the business requirements and technical specifications of the system.† 3.2.4 The four characteristics of Vision The four characteristics of vision are seen as a ‘must to ensure that vision operates to its full effectiveness, all strongly advise clear and positive communication, emphasis on goals, objectives and the importance of stakeholder input within a project. It must be understood: it must capture the core purpose, preferred future state and essence of project objectives It must be motivational: it must make a convincing case for following the project vision concept that can be internalized by project stakeholders and that provides a compelling value proposition. It must be credible: It must be consistent with stakeholder cultures to appeal at the assumptions and values level so that the vision statement artifact resonates with them It must be demanding and challenging: It should be proactive to facilitate teams to work smarter and more effectively, perhaps identifying stretch goals. 3.3 Analysis of the JIMS and Global Knowledge case studies Four case studies were described in this article, however I will only be exploring the downfalls of one and the positive aspects of the other as I found the JIMS case study contained many weaknesses and the Matsushita consisted of strengths. 3.3.1 A brief overview of the JIMS project The JIMS project which stands for Joint information management system had a life of ten years, however, evolved from a loose group of individuals into a project management structure with a good sense of vision. The stakeholders required separate meetings to discuss business requirements and were assigned someone each without formal training â€Å"Their authority was uncertain within their respective agencies and dubious within the context of the project management structure† there was an assumption that this would help them gain experience and learn, however resulted in greater stress. The article states that â€Å"a successful project must have both an appropriate leadership structure and the individual leaders must have the leadership skills, abilities and the motivation to make it work† Although the vision was apparently understood, business requirements were identified and signed, design specifications approved and proof of concept modules displayed, front end core agencies participating in the system still had the opinion to walk away from the project if they didnt like it. â€Å"Thus at the point of inflection, both motivational and inspirational characteristics were revived and the vision became credible once again.† the project vision with this change came greater decision making, problem solving and a better positioning of stakeholders through understanding the role of vision in project success. 3.3.2 Weaknesses within the project Leadership structure did not stay consistent as it evolved from being structured to a maintaining a more flexible approach. The contract was not binding to both the team members and stakeholders giving them the option to abort at any chosen time with no mechanism to preserve their continued participation. Stakeholders were allowed too much input into the project with contrasting ideas and personal reflections of â€Å"their individual agency or department interests† getting in the way. There was lack of executive sponsorship, due to costs. Lack of sponsorship is seen as a number one way to set projects out to fail. Leadership of the central project manager was driven by technology and resource concerns. 3.3.3 A brief scenario of the global knowledge project The Global knowledge project, known as ‘Vision 21 had senior level personals from a successful project team The Novo Nordisk visited their business units and discussed standard approaches, the importance of communication and their best practices. ‘The Novo Nordisk personals acted as models for the Vision 21 team, thus producing vision and positivity for the business unit to successfully complete their project. 3.3.4 Strengths within the project Emphasis on the importance of vision and bringing past successful personal to encourage and motivate the business unit. Teamwork is shown and stakeholders are questioned, but not have the power to influence the project. 3.3.5 Case study analysis Extreme problems had to be encountered first for the JIMS team to get together and come up with a strategy to better their project so it did not fail completely. The project lacked in management experience and knowledge, thus proved to be a big learning curve for the development team. However, I believe from this case study, sometimes in order to learn, mistakes need to be made, to better further them for the next project. The JIMS team would have benefited if vision was used better within their project, they would have worked better as a team, reduced risks and would have experienced less problems with stakeholders both internally and externally. The Global knowledge project proved successful through bringing in experienced personal to give insight on how they achieved sanction and motivating the Vision 21 team to follow their footsteps and create a vision for their project. I believe this was a good idea as it gives knowledge and insight into the ways of creating a successful project, this would have benefited the JIMS team as they lacked in experience and knowledge. 4. Conclusion To conclude, project vision is viewed as a critical success factor in projects, it determines the final outcome of the projects and gives the project team some motivation and structure which leads to efficiency, better team co-operation and project accomplishment. Explored have been the four characteristics, which convey vision as a whole, they need to be considered for vision to produce its full capability. I have analyzed two case studies, one of a successful outcome and another that experiences problems but solved them in the end. I believe that vision is an important aspect of project success through reading this article, not only have the case studies proved it, but it also makes sense to consult your stakeholders on a regular basis, rather than just focusing on the business requirements. It is important that both the team itself and the stakeholders are informed of any changes to the requirements and are kept up to date with all that is happening. I feel that it is also important for good team communication and goal setting when doing a project, it creates an optimistic vision of what the project has to achieve and how it can make an important impact. All the information in this article was useful and displayed clearly and helped me gain a better understanding of factors that underlie project success. 5. Reference Christenson, D., Walker,D. (n.d). Understanding the role of vision in project success. Project management Journal, 39-52. Retrieved March 1 2010.

The True Tragic Hero of Sophocles Antigone :: Antigone essays

Antigone: The True Tragic Hero Antigone, is the drama written by Sohpocles. There is still a great debate on who is the true tragic hero in Sophocles' Antigone, Creon or Antigone. Many people believes that it must be Antigone, herself. This is because Antigone is an outstanding example of someone who did what she thought was right, while she was among fools, many hardships, and people who were discouragingly uncourageous. When the king Creon ordered that the body of Polyneices, Antigone's brother, be left to rot unburied because he had died as a traitor, she tried to buried him even she knew that she would be punished. She believed that a dead person's soul could not rest if that person's body was not buried so she chooses to challenge a powerful Creon, the king of Thebes in order to let her brother rest peacefully. This presents a huge problem for Antigone; she feels she must obey the laws of the gods and bury her brother, but the penalty would be earthly death. To me, Antigone is a hero, what she did for her bro ther was very respectful, not many could have the strength to do so in the same situation. However, I believe the true tragic hero in Sophocles' Antigone is Creon, not Antigone. Creon, as king of Thebes, is at the top of the social ladder. Yet, not only is he king, he is also human and possesses frailties, which qualify him to make serious mistakes, and he possesses talents, which allow him also to excel. Hence, Creon is neither overly good nor bad. Appropriately, Creon's station as king place shim in a position of great power, influence and responsibility. The extent of this power was quite evident when he sentenced Antigone to death for disobeying his proclamation. Creon's tragic flaw was his hubris or his pride and arrogance in the face of divine powers. His downfall began when he denied the basic divine right of burial to Polyneices and was cemented when he condemned Antigone for her opposition to his law. When one closely examines Antigone's reasons for burying her brother, it becomes clear that she was simply demonstrating her love, honor, and loyalty to her family. However, the reason that Creon is angered is that he feels injured and insulted that Antigone flagrantly and publicly disobeyed him.

Dominican Republic Essays -- essays research papers

The Dominican Republic is the country to be explored. It is located in the Caribbean Sea and occupies sixty-six percent of the island of Hispaniola. The nickname of the Dominican Republic is the â€Å"Danang Dirty Bird.†   Ã‚  Ã‚  Ã‚  Ã‚  The Dominican Republic is located near the United States in the Caribbean Sea and mountains separate the Dominican Republic into northern, central, and southwest regions. The mountain with the lowest point is the Logo Enriquillo which is 46 meters, and the highest mountain is the Pico Duarte which is 3175 meters. Its capitol is Santo Domingo. Some major cities are San Juan, San Cristobal, Santiago de los Calleros, and La Romana. However in all, there are 31 provinces (states) in the Dominican Republic. Some major rivers are the Yaque del Darte and Yaque del Sur. There is 18,712 square miles of land, and the Dominican Republic is surrounded by the Northern Atlantic Ocean, the Caribbean Sea, Haiti, and Puerto Rico. The Dominican Republic is basically a small island. Now let’s look at what the people of the Dominican Republic are like.   Ã‚  Ã‚  Ã‚  Ã‚  Currently, the population of the Dominican Republic is 8,833,634. The major ethnic groups that make up the Dominican Republic are white or European (16%), black (11%), and mixed, meaning mulatto (73%). The number one religion in the Dominican Republic is Roman Catholic. Roman Catholics make up 95% of the religious groups. The other 5% is made up of Protestant and other. The...

A Story in Technicolor :: Short Story Creative Writing

A Story in Technicolor Standing waist-deep in saw grass, a flawless graysky framing an unrealscene where river and reeds become indistinguishable,Karen gazed unimpressed. The sublime natureof this ecological experience bordering so unbelievably close to herown urban existence did not seep into her mind or psyche. Perhaps the seven applications of gel she had put on her hair that morning in order to prevent as much frizziness as possible was impeding the correct reaction, but that's not likely. Much more probable is the inference that Karen was not an outdoors type of person, in fact, only the most serenely beautiful sunsets ever tempted her to hike outside, and the Everglades with its apparently monotonous landscape was not making even a dent of an impression. Not to mention that it was raining, ruthlessly pouring down on her and the rest of her class, making her gel effort of the morning practically useless. She wasn't even really standing in the saw grass; it felt more like she was imperceptibly sinking into the mucky bottom. Sure, she might imagine that she could move around on the spongy surface but, in truth, she knew that if she remained immobile for more than a minute, the earth would commence to slowly swallow her, drowning her inch by inch. She moved around uncomfortably. Always acutely aware of her lack of balance, ever since a ballet teacher had pointed it out to her, Karen now felt as if her woman-child inadequacies were on full display. Her eyes darted sloppily around to see if anyone noticed her ineptitude in the new terrain and quickly looked down as she realized they were all too enthralled in their own conversations and eloquated experiences of nature to pay any mind to her. "Isn't this great?", she heard one girl say. "I can't believe all of this is so close to where I live and I'd never been here before. There really should be more educational awareness programs. I wonder why I was never taken on a field trip to the Everglades? Wouldn't it be challenging if our school became involved with primary schools to†¦", whether this curly-haired speaker went on a diatribe in response to the first girl's remark or simply for the sake of talking was beyond Karen. She lost interest rather quickly in their conversation and rather unstealthfully moved away from them, refusing to hear the rest of the genuinely exciting questions and remarks.

Kants Deontology

IntroductionThe word Deon is a Greek word and it means duty. According to the deontological theory actions are wrong or right in themselves, quite distant from their effect. In this theory certain actions are allowed or prevented by the argument that each of the action is either right or wrong in accordance with the ethical obligations. So those who believe in using a deontological theory would bring in consideration the basic rights and duties of groups or individuals and act according to their moral duties.Immanuel Kant the great philosopher, who had lived in the 18th century, proposed the work which is used for the reference of deontology. According to him each individual has got self-respect and dignity in inheritance. He believes that no one has right to treat others in a negative way for his own means.Kantian DeontologyKant argues that only good will is completely good rather than the happiness, pleasure or something else. Those who perform bad deeds are never happy and pleased The thing which is in accordance with and acts for the sake of duty is good will. Kant seems to suggest that only those actions have moral worth which is performed for the sake of duty. He determines the moral value of one’s deeds by the reluctance towards his sake of duty means greater one is disinclined towards the sake of duty, more the moral worth of action. Thus moral duty is independent of and comes before the concept of goodnessThe good will does not need any qualification for being good, thus it is good on its own. . Kant does not believe in the idea of being willed well because of the result being produced by it For Kant a person is accountable for only those things that are under his control. Even though what we will for our deeds is within the power of us but the results of our acts are not. In the same way even if less positive consequences are produced by the actions of a person of good will, he deserves praise.Kant suggests that good will is only acted solely b y the right intention. The intention of good will is for the sake of duty. The different intentions for actions are either acting out of self-interest or for the sake of duty or acting through inclination. For understanding the difference among the different intentions for the actions being performed, relate this to the corporate world example of a salesman at any organization whose customers are very satisfied and he has goodwill. (Karl, 1982)This is because he has never been dishonest to his customers and clients, since he has never overcharged to those customers and clients who are inexperienced. Now there can be three reasons for him to be honest. Firstly he treats honestly just because of an intense competition in his organization. He thinks that if he would be truly honest with his customers, they would not go to his competitors and would therefore prefer to do business with him as a result he would be awarded by the organization. So in this he is honest just because of self-i nterest and not for the duty and for Kant this act is not the moral act because it is performed for the sake of self-interest rather than the duty.Another reason for him to be honest is due to an inclination. This means that he derives pleasure from his honesty which has come naturally to him and according to Kant such kind of actions which are performed due to inclination, are also immoral. This is because the inclination is entirely unreliable and irrational, and is followed because of its caprice not because of its reason. These same feelings from which we are inspired and perform kind acts may also inspire us to perform the unkind and cruel acts. That is why inclination is unreliable. (Karl, 1982)Thus according to Kant, the person who acts honestly because he thinks that it is his duty regardless of his inclinations to perform those functions, that is a person of goodwill  So those who are generous but nature but help the poor just because of their internal feeling of being pi ty are not behaving morally, rather than those being stingy and help for the sake of duty. The later ones are acting morally For Kant the need of acting out of respect for universal law is duty. The person who acts establishes the moral and ethical value.The basic moral principle according to Kant is the Categorical Imperative an imperative is just an obligation or command. The concept of a categorical imperative is different from that of hypothetical imperative and can be better and can be understood in its contrast. A hypothetical imperative involves those actions which are performed in order to accomplish various goals But it does not involves those actions whom one does not care for achieving the goals. .The main distinction of categorical imperative is that it only emphasizes how to act irrespective of the result or goal one may achieve  Ã‚   Kant believes that a categorical imperative is where, when there is a fundamental principle of morality. This is because the ethical an d moral causes dominate the other reasons and causes.   For example an organization has a self interested reason to cheat its customers by making lower quality products but if morality is grounded in a categorical imperative, then it’s moral.But if morality is grounded in a categorical imperative than the moral cause against cheating the customers dominates the self interested cause. . The formulations of Kant’s Categorical Imperative are that we should always treat ourselves and others at ends not for your means of our ends. Maxim is a principle on which we act willingly. Kant holds that perform only those maxims which always will to be a universal law. (Howard, 1995)These formulations are used by Kant for different expressive ways for same basic principle of respect and value for others They are not synonymous but can be used for expressing the same in that each formulation helps one to perform in the same manner. The first formulation holds that persons should be treated as beings that have intrinsic value means they have got value which is independent of their worth for any purpose.It rejects the idea of using a person for one’s own purpose. But it tells us that one should never use a person merely as a means to your own ends. This means that if someone is willing to do our work than that is acceptable but if he is forced that is unethical so we should not deceive others in doing our will. Categorical Imperative forbids compulsion and deception. In compulsion or deceiving others, we violate their will and disrupt their autonomy.The second formulation permits to perform only those actions whose maxim can become a universal law of nature. One acting on maxim requires the test of universalization so that everyone can act on it. It is not necessary that a certain maxim should always be a universal law but it must have to be applied on a universal basis, only that is morally permissible. This can be related to the corporate work world in the way that if an employee working in an organization deceives everyone by cheating his employer and by not performing his functions well thinking that what he is doing, is right.If his motives are good then he passes the first test of deontology, but if he applies all his above discussed actions on a universal basis that everyone would start cheating then would this cheating work? Of course not, for the reason that cheating depends on deception. People would not be deceived if they are expected to be cheated. So for Kant and his Categorical Imperative cheating is morally wrong. So it is must to decide that maxim can be applied on a universal scale. If it can then the action is deemed to be good, if it cannot then the action is deemed to be morally bad.Corporations have highly formalized decision-making structures since they are social groups and they have to keep in concern the benefits of the people present in their internal as well as external environment and have a strong influ ence on the faiths and decisions and beliefs of the persons who are members of the large-scale corporation. So according to Kant corporate intentions cannot be reduced to the individual members’ aggregate decisions. In fact, all the decisions must be applied on universal basis which are morally acceptable. Thus the individuals have the power to change the course of the corporate character by retaining their ability, provided that sufficient number agrees on that change which is required. (Howard, 1995)ReferencesAmeriks, Karl. (1982) Kant's Theory of Mind: An Analysis of the Paralogisms of Pure Reason. Oxford: Clarendon Press.Caygill, Howard. (1995) A Kant Dictionary. Oxford, UK; Cambridge, Mass., USA: Blackwell Reference. ISBN 0-631-17534-2, ISBN 0-631-17535-0