International Marketing Presentation

INTERNATIONAL MARKETINGDIRECT INVESTMENT IN UK BY AUSTRALIAN ascertain COMPANY : FRESHTEL HOLDINGS[SLIDE 1]Title and Presenters[SLIDE 2]In 2004 the cumulative mental strain of foreign investing in the UK was more than US 770 billion , the second highest take of FDI stock globally , behind only the USA (Source : introduction enthronization Report , 2005[SLIDE 3]We will center on on a scenario that requires outside(a) Marketing StrategySpecifically foc victimisation onDeveloping and maintaining a strategic fitted mingled with international lodge objectives , competencies and resources , and the challenges presented by its international markets[SLIDE 4]We are approximately to discuss a classical scenario of a foreign ships company investing and merchandise in UK . We are going to snap on a applied science company call ed Freshtel Holdings LtdBefore we analyze the strategies and challenges , earmark us acquaint ourselves with the company and its product /servicesFreshtel Holdings Limited is an Australian mesh telephony company developing and marketing VoIP (Voice over network Protocol ) telephony products and services . VoIP (or IP telephone ) is a technology that allows voice telephone calls to be posit over an IP network such as the Internet , rather than the traditional Public Switched Telephone Network (PSTNMichael Carew is the main(prenominal) executive officer of Freshtel Holdings and also has two wholly own subsidiaries called Virbiage and Voicedot[SLIDE 5]After signing an promise in December 2005 , Freshtel decided to unveiling wholesale and cover services VOIP services in UKTechnology intense companies need a international approach shot , as their revenues search on expanding add up and markets .

To achieve large endorser base , Freshtel chose a Global Model for marketingTwo important pre-requisites for technology oriented Freshtel were that they required progress technology firms that could utilize its sluttish label approachAnd UK had plenty of themA white labeled VoIP musical arrangement is intentional for the to-be- licenced major(ip) retailers who re-badge the product and tell on it finished their existing store networksUK also proved to be agreeable with the availability of advanced infrastructure and liberal telecommunication policiesMany countries , thus far view the VOIP technology as a affright to security[SLIDE 6]Freshtel s planetary Marketing plan incorporated the following introductory points They had defined the Target Market byChoosing a correct harvest-tide mix : VOIP telephones /technologyPerfect associate for Distribution : Tesco , BinatoneCorrect Promotion mix : Online marketing through WoolworthsIdeal set : Competitive with existing players like Skype[SLIDE 7]Freshtel has opted for validating Export ModelCompany uses rest home country intermediaries , who in turn sell product overseasMain electropositive point is : Lowest riskMain Downside : lowest controlCompanies jackpot use accommodative exporting , also known aspiggybacking and mother-henning : Involves using the distribution system of exporters with established systems for selling abroad who add together to shell out the export function of a non-competing company on a contractual basis[SLIDE 8]Freshtel adopted a significantly cooperative approach to enter the UK consumer market . Freshtel signed a license cartel with Tesco , the largest retailer in the UK . The company is seeking resembling agree ments with other major international retailers in var! ious jurisdictionsThe company...If you take to get a full essay, order it on our website: BestEssayCheap.com

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