Executive Summary Frozen yogurt is a address that is enjoyed by millions of Americans every year. We intent alike early(a)wise countries near the adult male should enjoy such a prevalent treat. France is known for their gelato and their phantasy pastries. Icy De brightens, our frozen yogurt derivation expanding in genus Paris, is a revolutionary mathematical product that result change the panache people in France enjoy a cold graceful treat. The people in France have been expose to ii other shops, My Berry and It Mylk, which stomach frozen yogurt. They offer scarcely two flavors, limited toppings, and charge the customers over a dollar for individually topping. Our competitive edge is to allow customers to consume from over octet flavors of yogurt and over twenty contrastive choices of toppings. Customers will alto fetchher be charged for how many ounces their loving cup ways, not by each topping, allowing customers to be adventurous and exploit red-hot th ings without nonrecreational a fortune. Our goal is to go into France and draw out not only the attention of the people there, but in addition attract the American tourists that visit every year. To do this we unavoidableness to open our store in a busy tourist sphere to get both types of people into our store. The atmosphere is soft and inviting as unlike to the competitors modern approach. We found that the French like to sit down, relax, and talk at cafes and restaurants.
To accommodate for this, we insufficiency a large sitting area and to use the colourise embrown and light blue. These colors give off a crank and calming sen se that will allow customers to feel satisf! ied whether the store is crowded or empty. We believe that by pickings the above steps, we can increase our market allot by up to 60% because of the edge we have that the other stores do not. We believe our store will be the it-store in Paris and the place people go to when they want a light and refreshing snack that involves being creative. I. Introduction Our product is something that is very new to the French. We are bringing over the general American treat,...If you want to get a full essay, frame it on our website: BestEssayCheap.com
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